(4,501 words)
Abstract: Rhetoric, the art of persuasion, systematizes and reflects ways of influencing the motivations, attitudes, and convictions of an audience. Rhetorical techniques are utilized throughout religious traditions, being crucial to convince adherents, maintain commitment, and create plausibility for interpretations, morals, and actions. This article points out three aspects of the religion-rhetoric relationship. 1. Historically, rhetoric emerged as a communicative practice and an intellectual system in the context of Greek and Roman antiquity, and is closely related to the European history of religion and metaphysics. 2. Structurally, rhetoric is seen as a knowledge system which includes the potential for reflecting and criticizing the communicative construction of power and persuasion. Such knowledge creates a dilemma for religious systems; it is much needed and used, but it also suggests possible alternatives and contests religious truth claims. 3. Methodologically, rhetoric is introduced as an analytical tool to study religion. Questions are raised as to whether we can speak of a specific religious rhetoric, and to what degree rhetoric can be applied to non-Western cultures or to media other than language. βΈ™
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(4,501 words)